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When Is The Best Time To Post On Instagram

Between 2020 and 2021, social media grew more vital than ever as a tool for individuals to retain an immediate connection, discover new trends and interests, and keep updated on current events. To succeed in the quick digital revolution, the businesses had to shift, and marketing professionals had to fight stress as the number of social activities, and message requirements grew.

Instagram is among many social media websites which connect people of different cultures, continents, lifestyles with each other. It also helps many individuals to introduce their products to market and share platforms with renowned brands. The key feature of Instagram is the posting of photos and videos. Users apply multiple filters and other editing tools to get more and more followers.


In all social media websites, viewers or followers are a significant part of each posting. And Instagram is no different, they allow their users to use hashtags, explore reels, IGTV, Instagram stories, Insta direct, and more for this purpose. Posts are shared with the general public or with followers. Anyone can contribute their content to their feeds by liking photos and following others.

To establish a significant Insta following, you must offer engaging material that your users desire. However, if you do not upload your material at the proper moment, the majority of them will never see it. So, how can you determine the best time to post for your unique crowd? Testing the timing of your posts to discover which post time creates the greatest audience interaction is the best strategy to find an appropriate posting time.

As per the above paragraph, many websites on the internet identified the best and worst times to post on each social site, as well as the best and worst days to post overall. Many users analyze this data to shape their account’s engagements. Also, these results help them to improve their followership.

When to Post on Instagram?

Throughout 2020, Instagram increased the prominence of new features such as Reels, upgraded Stories, and emphasized discovery on its Explore tab. As a result, it’s an excellent place for social media viewers dealing with lockdown measures to find and discuss new activities. Companies may employ marketing methods to stay ahead of these trends as they emerge.

In 2020, the most popular times to post on Insta increased in comparison to previous years, as did Instagram’s parent company Facebook. Midday engagement increased even more during the weekdays, with peak hours encompassing the 11 a.m.–2 p.m. range, and nights and weekends witnessed increased opportunities for participation.

Instagram is an excellent platform for companies to experiment with their content: strengthen your visual identity with high-quality photographs, or emphasize your brand’s graphic design efforts by displaying what you’ve generated for material such as infographics and data reports. Instagram Reels also allow for shorter, more viral-ready material to supplement your feed. Insta has experimented with longer-form content by introducing Insta Guides as a method to deliver more in-depth information on wellness, later expanding to other topics.

Best & Worst Day Of Instagram Posting:

According to Later’s analysis of 35 million Insta posts, the best time to post on Instagram is around 6 a.m. Saturday and Sunday are the best days for Instagr postings, with those submitted at 6 a.m. on Sunday earning the highest average interaction.

Posts published on Wednesday between 10 a.m. and 4 p.m. and Thursday between 9 p.m. and 11 p.m., on the other hand, receive the lowest average user experience and make them the worst days to post.

Again, later examine 35million Instagram users’ accounts and they identified these are an ideal time for posting per day.

  • Monday: 5AM
  • Tuesday: 6AM
  • Wednesday: 6AM
  • Thursday: 5AM
  • Friday: 6AM
  • Saturday: 6AM
  • Sunday: 6AM

And these are the worst times of each day to post on Instagram:

  • Monday: 2 PM
  • Tuesday: 1 PM
  • Wednesday: 10 AM
  • Thursday: 11 PM
  • Friday: 9 AM
  • Saturday: 8 PM
  • Sunday: 4 PM

Best Time To Post On Instagram

But HubSpot website determines that 11 a.m. – 12 p.m. on Mondays, Wednesdays, and Fridays Consider that most of your followers will be having a lunch break around this time and will be more inclined to look through Instagram to see what their friends, favorite businesses, and influencers are up to. During these times, share content that is simple to interact with and share.

Tuesday, 11 a.m. to 2 p.m. 00:00:00 CDT – Similarly to the preceding, lunch breaks are typical throughout these hours. The extended duration, on the other hand, might be a good chance to upload long-form content like IG TV videos or even go live on Instagram.

11 a.m. CDT on Thursday – Try posting Instagram stories with engagement enhancers like polls, questions, and quizzes for these shorter lunch periods on Thursdays to gain rapid replies that people will come back to read later.

When it comes to scheduling Insta posts, the same hours may not work for every day. Consider the day of the week as well as the industry you work in (more on that in a moment).

Monday through Friday, between 7 a.m. and 10:30 a.m. CDT, post to Instagram. You will obtain the most consistent engagement in this manner since your content will have had time to earn views and shares before the peak engagement hours around 11 a.m. CDT.


Posting By Location:

Location is another element that might influence the average ideal time to post on Instagram. Different areas audiences behave differently, and time zone overlaps have a significant influence. These are the ideal times to post in different time zones:

  • USA and Canada (Western): 12 AM-6 AM
  • US and Canada (Central): 6 AM-8 AM
  • US and Canada (Eastern): 4 AM-9 AM
  • South America: 4 AM
  • UK: 4 AM-6 AM
  • Europe (Western): 6 PM-8 PM
  • Europe (Eastern): 5 AM- 7 AM
  • Africa: 6 AM
  • South Asia and the Middle East: 3 AM
  • East Asia and Southeast Asia: 11 PM-4 AM
  • Australasia: 11PM – 2AM

An individual can find an ideal time to post by using some tools, like analyzing your best seven Instagram posting based on your engagement activity in the past. Instagram Insights may assist you in determining where the majority of your followers are and when they are most active. Manually track when you publish on Insta and how your posts perform over time using a spreadsheet.

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